AFC Ajax and Knaken have signed a partnership agreement. Knaken will be Ajax's Official Cryptocurrency Partner for the next three seasons. As a club, Ajax has the clear ambition to structurally belong to the twenty best clubs in Europe. Knaken wants to continue working on the European growth ambition through Ajax. Knaken and Ajax will also work to emphasize the importance of responsible and safe trading in cryptocurrencies.
Ronald Jonkers, CEO Knaken: "We have been active since 2017, have a strong position in the Netherlands and now focus on the entire European market. Ajax will help us to further strengthen our brand awareness and trust, and on the other hand, it is an opportunity to introduce a large target group to trading in cryptocurrencies in a simple, safe and responsible manner, with at best a win-win-win situation that works out well for us, for Ajax, and for their fans."< /p>
Menno Geelen, Commercial Director AFC Ajax: "The cryptocurrencies market is in full development and a growing group of users is active in this market. In addition to a lot of growth, there is also a lot of uncertainty. When entering into a partnership with Knaken, it was an important condition for us that new users are properly explained why (and why not), how and where you can operate in the cryptocurrency market in a safe, responsible and simple way.We offer Knaken the opportunity to do this through our collaboration to do."
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