Feyenoord and Knaken have signed a partnership agreement. Knaken will be Feyenoord's Official Crypto Partner for the next three seasons.
With a unique crypto partnership agreement, Feyenoord and Feyenoord looked for a real Rotterdam collaboration. Knaken wants to profile itself together with Feyenoord as an international player in a fast-growing market.
Joris van Dijk, commercial director of Feyenoord: "It is very nice that we have been able to conclude a partnership with a party from the world of cryptocurrency that is still relatively unknown to the general public. We are impressed by Knaken's knowledge and expertise and by the way in which they have mapped out the further growth of the company. This partnership fits in perfectly with our recently presented ambition to partner with companies that have the potential to grow exponentially. With the help of Feyenoord's marketing power, we have the ambition to grow Knaken into one of the club's top partners in a few years' time."
Ronald Jonkers, director of Knaken: "We are proud that as an Official Crypto Partner we can commit ourselves to a large club such as Feyenoord. Together with Feyenoord we will continue to build on our national name recognition. We believe that the club, with its proven results as a marketing and activation platform, will help us to introduce an even larger target group to our easy and responsible way of investing in cryptos. We look forward to giving Feyenoord and football supporters interested in cryptos all the benefits of to show the unique platform of Knaken!"
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