Feyenoord has taken an impressive step by becoming the first Dutch football club to allow season tickets to be renewed with cryptocurrency for the 2024/2025 season. For Knaken, this is a special moment, as we debut our product Settle in the dynamic sports industry, in collaboration with our Rotterdam partner, the cup winner of 2023/2024.
Settle with crypto or euros
Ease of payment is central to Settle: it represents a shift towards flexibility and user-friendliness for the supporter. This platform not only allows payments in cryptocurrency but also offers the familiar convenience of euro transactions, all with the user’s needs in mind.
Ruud van der Knaap, Commercial Director of Feyenoord, emphasizes the core of this collaboration: “This initiative fits well within the vision Feyenoord has regarding innovation and customer orientation, where convenience for supporters is central. Feyenoord is proud to take this step together with Knaken and further shape the future of financial transactions in sports.”
At Knaken, we share the enthusiasm. “The Settle integration at Feyenoord symbolizes our mission to lead in the fintech sector,” says Erik Hollander, our CCO. “It is an example of how we can enrich the sports world with innovative solutions and strengthen the relationship between club and supporter.”
The power of the partnership
This collaboration between Feyenoord and Knaken demonstrates how traditional sports values and the future of financial technology can come together to create a richer and more connected supporter experience. With Settle, we are entering a new era where supporter loyalty merges with the benefits of modern payment options.
A great kick-off
While Settle is currently being used specifically for season ticket renewals at Feyenoord, this is just the beginning. Knaken and Feyenoord share the ambition to further integrate this technology into other aspects of the online customer experience.
Renew your season ticket now!
Knaken Cryptohandel B.V. is registered with De Nederlandsche Bank N.V. (DNB) as a provider of crypto services. DNB supervises Knaken Cryptohandel B.V.'s compliance with the Money Laundering and Terrorist Financing (Prevention) Act and the Sanctions Act 1977. Knaken Cryptohandel B.V. is not subject to prudential supervision by DNB or conduct supervision by the AFM. This means that there is no supervision of financial requirements or business risks and there is no specific financial consumer protection.
Investing in crypto-related products involves significant risks.
