Crypto and football came together in a unique collaboration between Knaken and the Dutch football clubs SC Heerenveen and Excelsior. Together with these clubs, we launched cashback campaigns that allowed supporters to get a portion of their money back when purchasing a season ticket via Knaken. In this blog, we’ll explain how these campaigns worked and how other clubs could benefit from similar initiatives in the future!
Cashback campaigns
Our cashback campaigns were aimed at both new and existing season ticket holders, rewarding the use of crypto. Here’s how the campaigns looked for each of the two clubs:
Excelsior
SC Heerenveen
Thanks to these initiatives, fans could buy their season tickets at a discount and get introduced to the world of crypto at the same time.
Why this collaboration?
Football and crypto might seem like two separate worlds, but in practice, they complement each other well. Clubs are constantly looking for new ways to engage their fans and offer added value. At the same time, we at Knaken aim to make crypto more accessible to a wider audience. With these cashback campaigns, we provided fans not only with a direct financial incentive but also with a simple, approachable way to get started with crypto.
What’s next?
Given the success of these campaigns, Knaken is exploring further collaborations within the sports world. We’re looking to develop new ways to support clubs and fans with crypto solutions—whether through cashback promotions, exclusive fan experiences, or even new payment options for tickets and merchandise. We’re open to working with other football clubs or sports organizations that want to offer their fans something extra. The possibilities with crypto are endless, and we’re excited to continue expanding these innovations.
Want to get involved?
Are you involved with a football club and want to offer your supporters a unique cashback experience? Or are you a fan who’d love to see your club take part in a similar initiative? Get in touch with us! Together, we’ll develop a tailor-made campaign that suits your club and its supporters.
Want to stay informed about our current and upcoming campaigns? Keep an eye on our website and social media channels.
With these cashback campaigns, we’ve shown how crypto and football can come together to create something meaningful for both supporters and clubs. We’re excited for what the future holds and hope to inspire more clubs to join us. And this kind of collaboration doesn’t have to stop at football, other sports are more than welcome to discover what crypto can offer their fans!
Knaken Cryptohandel B.V. is registered with De Nederlandsche Bank N.V. (DNB) as a provider of crypto services. DNB supervises Knaken Cryptohandel B.V.'s compliance with the Money Laundering and Terrorist Financing (Prevention) Act and the Sanctions Act 1977. Knaken Cryptohandel B.V. is not subject to prudential supervision by DNB or conduct supervision by the AFM. This means that there is no supervision of financial requirements or business risks and there is no specific financial consumer protection.
Investing in crypto-related products involves significant risks.
