Knaken launches new campaign ‘The Standard’

In a world where traditional banking, with its restrictions, costs, and time-consuming processes, has become the standard for many, we at Knaken ask an important question: why limit yourself to what is considered ‘normal’? The true standard should be convenience, speed, and transparency, free from hidden costs, unnecessary intermediaries, and outdated technologies. This initiative breaks the conventions of the traditional financial system by envisioning a future where financial freedom, control, and transparency are no longer exceptions but the norm.

Campaign Slogan
Why SETTLE for the standard. SETTLE for more.

Explanation of the slogan
Ask yourself why you would settle for what is considered ‘normal’ simply because this is ‘how it should be.’ The term ‘settle’ has been deliberately chosen for its dual meaning, referring both to ‘being satisfied’ and to our unique product line SETTLE. It is time to break old norms and set a new standard—a standard that fits your life, your rules, and your wishes. The choice is simple: do you accept the old and familiar, or do you choose innovation and freedom? With SETTLE, you take complete control into your own hands.

Objectives of the campaign
‘The Standard’ challenges the status quo and takes a step towards a world where you no longer have to settle for less. This campaign focuses on four core objectives:
Raising awareness
We aim to increase public and business awareness about the limitations of traditional financial systems and the opportunities modern technologies offer, so financial freedom and control remain in the hands of our users.
Motivating to innovate
We encourage the adoption of new financial technologies that pave the way for improved financial services.
Empowering through knowledge sharing
By sharing knowledge and insights, we empower individuals and businesses to make informed decisions about their financial future.
Community building
We hope to expand our community with even more forward-thinking individuals who want to stay updated on the latest developments.

Redefining the standard of finance
It is time for a paradigm shift in how we think about and manage our finances. Our mission at Knaken is to transcend traditional limitations and introduce a new ‘standard’ that is synonymous with efficiency, transparency, and, above all, financial freedom. This vision is driven by our core values: innovation, reliability, and customer focus. We strive to simplify complex financial products and offer transparent, innovative solutions that lower technological barriers. With ‘The Standard,’ we not only redefine financial services but also how individuals and businesses interact with their assets and conduct transactions.

Grand premiere @ GLORY Grand Prix
With Knaken by the side of the Glory GRAND PRIX as a sponsor, we enjoyed the tournament on Saturday where Rico Verhoeven claimed the trophy with a mindset that no viewer could deny. During this spectacular event, Knaken also had its moment of shine by showcasing the new campaign on the huge screens at the Gelredome. Check out the video below for a unique collaboration involving Knaken, Louis Klibansky, the Netherlands’ most famous male model Mark Vanderloo, and his beautiful daughter Emma Vanderloo.

Go Settle
With SETTLE, we introduce more than just a service: we present the future of financial autonomy. SETTLE stands for direct transactions, optimal control, and the freedom to pay with your assets anywhere. This not only marks a step forward in technological innovation but also a leap towards strengthening individual freedom and democratizing access to the financial system.

With SETTLE, you enjoy:

Unprecedented speed and transparency in your financial transactions
The freedom to choose how and when you pay or invest
Support from leading technology that promotes financial autonomy

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