FROM CRYPTO TO IMPACT: ‘ALONE YOU CAN DO NOTHING, YOU HAVE TO DO IT TOGETHER’

The impact that crypto can have on society? It really has yet to begin, and together we are putting it on the map. Knaken and the Johan Cruyff Foundation demonstrate that with a smart collaboration, you can not only get the ball rolling but also the world. Sterre Tuynman, Head of Marketing at Knaken, spoke with Jo Huisman, Fundraiser & Relationship Manager at the Cruyff Foundation, about how crypto donations pave the way for impact. Together, they discuss how to set the standard without it needing to be complicated. As Johan Cruyff said: “You will only see it when you understand it.” And that is precisely the strength of this collaboration.

What makes this a good collaboration between Knaken and the Cruyff Foundation?

“The collaboration is special for us because we see strong similarities in our core values. You aim to provide everyone with easy access to their financial portfolio, just as we believe that everyone should easily access opportunities to grow through sports, even when that isn’t straightforward. What I really appreciate about your way of working is how accessible you are as an organization. Everything can be arranged quickly, there is immediate collaboration in thinking through solutions, and we ensure together that it is done correctly. That flexibility strengthens the partnership.”

How does that collaboration run so smoothly, do you think?

“It helps immensely that we can pivot quickly and that there is a clear focus. Whether it’s about technically enabling crypto donations or finding new opportunities to make an impact, there is listening and action. This means that no time is lost, which is so important for us. For children who need a place to play sports NOW, we cannot afford to wait for months.”

How does Knaken’s ‘The Standard’ campaign align with your goals?

“Your campaign is spot-on. What Knaken does by making crypto payments simple and secure, both in the Netherlands and abroad, we are doing in sports. We want to make sports accessible for everyone, regardless of the circumstances. The fact that you make cryptocurrencies ‘spendable’ helps us reach even more people, even internationally. And because we can pivot quickly, we truly create that impact.”

What kind of difference do you see now that crypto donations can be made?

“The Cruyff Foundation creates space worldwide for children and young people for whom sports and play are not a given. The easier it becomes to donate through multiple payment methods, the greater the impact.”

“With crypto donations, we can involve even more donors, including those outside traditional channels.”

How can crypto technology contribute to the mission of the Cruyff Foundation?

“Technology is truly a key to greater accessibility. By utilizing cryptocurrencies as one of the donation methods, we make it easier for people worldwide to donate. With crypto donations, we can involve even more donors, even outside traditional channels. This is a great opportunity to increase our impact.”

What impact do you hope to create together with us?

“I envision a long-lasting and fruitful collaboration with organizations like Knaken, who, like us, strive to make opportunities accessible for everyone and prioritize innovation. Through these types of partnerships, we can amplify the impact of our projects and reach even more children and youngsters worldwide.”

And if you could make one wish for the future, made possible by a collaboration like this?

“My biggest wish is that children and young people for whom sports are not a given can everywhere say that they have found a place where they can grow and improve their physical and mental health. That would have such a beautiful impact.”

About the Cruyff Foundation and this collaboration

The Cruyff Foundation creates space for children and young people to play sports, especially in places where this is not a given. Thanks to the collaboration with Knaken, we make donating via crypto simple and accessible, allowing us to reach even more children and make a positive impact on their lives.

Do you want to help? Donate to the Cruyff Foundation and make a difference for children and young people worldwide.