In a world where traditional finance, with its restrictions, costs, and time-consuming processes, has become the norm for many, we at Knaken pose an important question: Why limit yourself to what's considered 'normal'? The real standard should be convenience, speed, and transparency, free from hidden fees, unnecessary intermediaries, and outdated technologies. This initiative breaks through the conventions of the traditional financial system by outlining a future where financial freedom, control, and transparency are not exceptions but the norm.

Campaign slogan

Why SETTLE for the standard. SETTLE for more.

Slogan explanation

Ask yourself why you would settle for what is considered 'normal', just because that's 'how it's done'. The term 'settle' is deliberately chosen for its double meaning, referring to both 'settling for' and our unique product line SETTLE. It's time to break old norms and set a new standard. A standard that fits your life, your rules, and your desires. The choice is simple: do you accept the old and familiar, or do you opt for innovation and freedom? With SETTLE, you take full control.

Campaign objectives

"The Standard" challenges the status quo and steps towards a world where you no longer have to settle for less. This campaign focuses on four core objectives:

Creating awareness

We aim to increase public and business awareness about the limitations of traditional financial systems and the opportunities modern technologies offer, ensuring financial freedom and control remain in the hands of our users.

Motivating innovation

We encourage the adoption of new financial technologies that pave the way for improved financial services.

Empowering through knowledge sharing

By sharing knowledge and insights, we empower individuals and businesses to make informed decisions about their financial future.

Community building

We hope to expand our community with more forward-thinking individuals who wish to stay informed about the latest developments.

Redefining the standard of finance

It's time for a paradigm shift in how we think about and handle our finances. Our mission at Knaken is to transcend traditional limitations and introduce a new 'standard' synonymous with efficiency, transparency, and, above all, financial freedom. This vision is driven by our core values: innovation, reliability, and customer focus. We aim to simplify complex financial products and offer transparent, innovative solutions that lower technological barriers. With "The Standard," we are redefining not just financial services but also how individuals and businesses interact with their wealth and conduct transactions.

Grand première @ GLORY Grand Prix

With Knaken by the side of the Glory GRAND PRIX as a sponsor, we enjoyed the tournament on Saturday where Rico Verhoeven clinched the trophy with a mindset that no viewer can deny. During this spectacular event, Knaken also had its own moment of shine by playing the new campaign on the massive screens in the Gelredome. Check out the video below, which was made possible through a unique collaboration between Knaken, Netherlands' most famous male model: Mark Vanderloo, and his beautiful daughter Emma Vanderloo.

Go Settle

With SETTLE, we introduce more than a service: we present the future of financial autonomy. SETTLE stands for direct transactions, optimal control, and the freedom to pay anywhere with your assets. This marks not only a step forward in technological innovation, but also a leap in strengthening individual freedom and democratizing access to the financial system.

With SETTLE, you enjoy:

• Unprecedented speed and transparency in your financial transactions
• The freedom to choose how and when you pay or invest
• Support from a leading technology that promotes financial autonomy

Knaken Academy and Socials

Discover everything about digital assets through our Knaken Academy, including a Cryptopedia and knowledge base with essential information. Stay updated on the latest market developments and news from Knaken by following our social media channels.

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